Blog The Temperance Movement The temperance movement of the 19th and early 20th centuries was an organized effort to encourage moderation in the consumption of intoxicating liquors or press for complete abstinence.
Temperance and Prohibition Era Propaganda: Scientists and doctors like Rush felt that the American public needed to be made aware of the health hazards inherent in alcohol consumption.
At the end of his essay, Rush described the moral evils that resulted from the use of distilled spirits such as fraud, theft, uncleanliness and murder Runes The physician and the minister soon became collaborators, using a mixture of scientific and moral claims in their fight against the consumption of alcoholic beverages.
The teaming up of the minister and the physician is emblematic of a century of rhetoric surrounding alcohol use and abuse in America.
For over a century, Americans argued for abstinence from alcohol using a combination of scientific and moral reasons. In this paper I will address these questions by discussing the rhetorical methods used in Temperance and Prohibition Era propaganda. A Study in Rhetoric W.
Rorabaugh, author of the book The Alcoholic Republic, wrote "Temperance reformers…flooded America with propaganda" Rorabaugh cited the American Tract Society as one example: Pamphlets and propaganda were an essential aspect of the American antiliquor crusade, from the Temperance Movement through the Prohibition Era.
Although these publications came in a variety of forms and styles, they all used two fundamental rhetorical techniques: Logos is an appeal to logic; it includes scientific evidence, statistics, facts and other provable forms of information.
A subcategory of logos is ethos or credibility. Not only should facts be provable, they must also come from a trustworthy and reliable source. The second rhetorical technique employed by anti-liquor propaganda is pathos or appeals to emotion. Both logos and pathos played an important role in Temperance and Prohibition era propaganda, although ultimately, pathos proved to be the most widely used rhetorical method.
Temperance and Prohibition era propaganda appealed to emotion through religious language, drawing upon the prevalent morals and values of the times.
These religious revivals were steeped in Puritan moral codes which in turn served as the basis for the underlying ideology of antiliquor propaganda. Temperance, Prohibition and the Puritans: A Brief History Religious Revivals in the s and Early s Widespread religious fervor was a central feature of the Temperance and Prohibition eras.
In the early nineteenth century, a religious revival known as the Second Great Awakening took the nation by storm As James Morone wrote in his recent book, Hellfire Nation: The Politics of Sin in American History, "With preachers announcing that the millennium lay at hand, men and women began to swear off hard spirits; the yearning for perfection drew them until they were pledging total abstinence" Many of the original Temperance societies had religious affiliations, like the evangelical American Temperance Society which was founded in Roughly a century later, in the s, there was conservative religious revival in the United States.
The religious movements of the Prohibition Era promoted a back to basics approach with a clear, narrow definition of what it meant to be a faithful, observant Christian.
Fundamentalist preachers like Billy Sunday told Americans that "the path to heaven ran through a literal reading of the Bible" Prohibition provided political backing and legitimacy for the religious revivals of the early twentieth century.
According to Morone, "Prohibition offered them [fundamentalists] their one link to national authority, the one public commitment to resisting moral decay" The morals and values that the religious revivals of the Temperance and Prohibition Eras promoted were steeped in Puritan ideology.
Who were the Puritans? What were their fundamental beliefs? Puritan ideology Puritan ideology emerged as a response to the chaos of the English Reformation in the sixteenth century and seventeenth centuries.Abolition, Women's Rights, and Temperance Movements The early women's rights movement built upon the principles and experiences of other efforts to promote social justice and .
|The background of the temperance movement||The Temperance Movement and Prohibition Most major social reform movements bring substantial and lasting changes in the way people live, think, and behave.|
|Alerts In Effect||Temperance and Prohibition Era Propaganda:|
|The Temperance Movement and Prohibition||The bourgeoisie became increasingly critical of the widespread drunkenness among the lower classes.|
|Keep Exploring Britannica||An allegorical map on temperance, based on the notion of alcohol as a train ride to destruction, the "Black Valley Rail Road" by the Massachusetts Temperance Alliance,|
Many of the original Temperance societies had religious affiliations, like the evangelical American Temperance Society which was founded in Ten years later, at the evangelical American Temperance Society's height, one out of every ten Americans was a member (Morone ).
The American Woman Suffrage Association, includes Lucy Stone, Douglass and Gerrit Smith and supports suffrage for Blacks, then women. National Prohibition Party organized.
Women's Christian Temperance Union founded. So the temperance movement tended to be anti-foreign, anti-Catholic, and anti-Semitic.
The Woman’s Christian Temperance Union (WCTU) was one of the major players in the drama. It . The American Temperance Society (ATS) began in Boston on February 13, It was first called the American Society for the Promotion of Temperance.
Two Presbyterian ministers co-founded the group.
They were Dr. Justin . The temperance movement of the 19th and early 20th centuries was an organized effort to encourage moderation in the consumption of intoxicating liquors or press for complete abstinence.